We've been writing for a while now about the development of the mobile phone - on one hand, there seems to be a drive for convergence so that the phone becomes all things that you need to carry in your pocket (hence 'the bulge') and then on the other, there seems to be a need for simplicity...

We’ve been writing for a while now about the development of the mobile phone – on one hand, there seems to be a drive for convergence so that the phone becomes all things that you need to carry in your pocket (hence ‘the bulge’) and then on the other, there seems to be a need for simplicity – some people own two phones: one for email and work like a Blackberry, and one for social and weekends like a RAZR. This could be also driven by the ‘End Of Inbetween’ trend we’ve been writing about where we seem to be losing our personal time and space though technology.

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