Essentially tilt shift is making a normal image or piece of film look as if it is actually a model or fake. Thom Yorke has embraced this in his latest video and Influx have posted it up here as the next big thing for 2007 ads.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in