What We Really Need Is Not To Need

What We Really Need Is Not To Need

Maslow’s theory, published in 1943, created a hierarchy of mans’ needs. The main thesis provides that once basic needs are met, then man is able to fulfil his higher needs...

  • 18 december 2006

In today’s consumer society,
brands can help people to progress through all levels of Maslow’s hierarchy of
needs. At the most basic level, they provide the means to eat and stay warm. At
higher levels, they provide the means to express and even develop personal identity.

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