Yahoo’s Brand Universe

Yahoo’s Brand Universe
Henry Lambert
  • 1 december 2006

Well, it’s now trying to moneterise these sites by partnering with “passion brands” to generate advertising revenue. Yahoo! will build what it calls “brand universes” which are essenially community sites focussed on a single brand or product. Yahoo! will build the sites for free and incorporate the likes of Flickr and into the product. Yahoo! search will drive enourmous amounts of traffic to the sites.

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