Well, it's now trying to moneterise these sites by partnering with “passion brands” to generate advertising revenue. Yahoo! will build what it calls “brand universes” which are essenially community sites focussed on a single brand or product. Yahoo! will build the sites for free and incorporate the likes of Flickr and del.icio.us into the product. Yahoo! search will drive enourmous amounts of traffic to the sites.

Nintendo have been the first to use these brand universes to promote the Wii console.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)