2007 – A Year Of Media Testing

2007 – A Year Of Media Testing
Piers Fawkes, PSFK
  • 10 january 2007

Media Life magazine has an interview with a certain Dominic Fawkes about what 2007 will offer online advertisers and their agencies:

In the case of the UK, Dominic Fawkes, senior planner/buyer at London-based DNA, an Avenue A| Razorfish company, thinks the forecasts are on target. “Every year gets better,” he says. “Clients are getting more savvy and realize that they can’t just rely on paid search. They have to expand out. It’s going to be an interesting year.”

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