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2007 Trends : Brand Abstinence

2007 Trends : Brand Abstinence
Advertising

2007 will see the rise of brand abstinence. A mix of ethical consumerism and brand disappointment will fuel a growth in apathy held by some consumers when it comes to...

Piers Fawkes, PSFK
  • 3 january 2007

2007 will see the rise of brand abstinence.  A mix of ethical consumerism and brand disappointment will fuel a growth in apathy held by some consumers when it comes to new product purchases.

For corporations, at best this will result in a shift towards products that offer these consumers a guilt free purchase, at worse, these consumers will turn to brand abstinence and recycle, re-craft, maintain and retain products they of their peers own.

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