If there's one thing that royally screwed Web 1.0, it was the rush to build mountains and then bring the people to the mountains, rather than the mountains (an d...

If there’s one thing that royally screwed Web 1.0, it was the rush to build mountains and then bring the people to the mountains, rather than the mountains (an d their message) to the people. If you wanted to be online (and you wanted to get some $ from a VC or two), you had to build a site with a cool name. The problem was (a) there weren’t that many people online in the dial-up internet age and (b) they had enough trouble getting past things like ISP closed gardens to get through to you.

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