A little less action, a little more conversation

A little less action, a little more conversation
Henry Lambert
  • 9 january 2007

The Economist recently published a special double issue which featured a whole host of interesting articles. One article in particular ‘Chattering Classes’ caught our eye.

The article takes readers through the rules for verbal exchanges and provides a survey on the art of conversation. As the article described some of the historic rules for conversation it struck us that the rules that have been used for millennia also apply incredibly well to brands:

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