All the information that companies can hold on you from visiting there websites or shopping in their stores was pretty scary – just seeing contextual or behavioural online ads can feel a little odd at times, but things are about to get even more personal.

Advertising Lab have announced that Microsoft are working on billboards with face recognition.

“Engineers at Microsoft have developed a prototype advertising system that uses a small video camera and facial-recognition software to try to determine a viewer’s gender and select an appropriate ad to display. The system is intended for use with large video screens in public places, such as shopping malls. It’s one of the projects being pursued inside Microsoft’s adCenter Labs.

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