Apparently, advertisers are avoiding advertising blog networks and using Google to advertise on leading blogs. We noticed a number of brands were appearing on PSFK’s site that hadn’t been bought through our rep, Federated Media – and when we looked into it, we found that the advertisers had booked Google AdSense ads that run in rotation in the unsold inventory. What the advertisers are doing are buying site specific Google ads: in other words, they say ‘run this ad on this site’ to Google.

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