Online casual gaming sites are increasingly getting into the ad game.  Not to be confused with the high intensity, multi-player, "kill 'em all" action games, casual games attract a "diverse group of Web users who like to solve puzzles, play word games and decipher mind benders online."

While traditional action games still draw more men than women, casual games are more popular with women and offer the kind of friendly online experience that ad executives say companies want to be associated with.

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