Launched last week, endless.com is Amazon's new accessories-only online store, claiming to do for shoes and handbags what Amazon did for books ten years ago....

Launched last week, endless.com is Amazon’s new accessories-only online store, claiming to do for shoes and handbags what Amazon did for books ten years ago. The press release describes the creation of endless.com as a ‘direct result of Amazon’s obsession with customer satisfaction’, and believes the site ‘sets a new standard in service, convenience and product presentation’.

Offering over 250 brands and 15,000 styles and colors of bags and shoes for men, women and kids, and with free overnight shipping on all purchases, endless.com is Amazon’s attempt to cash in on the huge rise in online fashion purchasing. The company’s first retail URL outside of the Amazon brand since its launch in 1995, endless.com is an easy to navigate site allowing searches by price, style, brand, size, and color all at the same time or separately, with a clever countdown clock on the top of every page letting shoppers know what their order deadlines and delivery dates will be. Despite huge competition, endless.com have an extra trick up their sleeve to help sales- allowing customers to purchase through their existing Amazon.com accounts.

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