On Core77, Kevin McCullagh of design agency Plan writes a lengthy piece about the backlash - imagined or real - against designers and design. He points to a recent cover of Icon Magazine which features Philippe Starck under the banner 'I killed design'; a website that took the swipe at elitist designers; and an ad from Ford that ridicules designer-types.

On Core77, Kevin McCullagh of design agency Plan writes a lengthy piece about the backlash – imagined or real – against designers and design. He points to a recent cover of Icon Magazine which features Philippe Starck under the banner ‘I killed design’; a website that took the swipe at elitist designers; and an ad from Ford that ridicules designer-types.

He suggests that the design community needs to engage in Anti-Flluff and Anti-Stuff:

To underline that this is not just the concern of the chattering design classes, two of the profession’s most respected figures—Jasper Morrison & Naoto Fukasawa—have launched a riposte. Their SuperNormal exhibition, which showed in Tokyo and London in 2006, is a design response to the ‘fluff’ issue. In his introduction to the exhibition booklet Morrison reflects that “design, which used to be unknown as a profession, has become a major source of pollution.

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