Banana Republic To Go To UK

Banana Republic To Go To UK
Advertising

Gap is bringing its US store brand Banana Republic to Europe and will open the first outlet in Regent Street in 2008.

Piers Fawkes, PSFK
  • 26 january 2007

Brand Republic reports on the planned move by Gap to open BR stores in the UK:

Gap Europe president Stephen Sunnucks yesterday said that Gap was bringing its US store brand Banana Republic to Europe and would open the first outlet in Regent Street in 2008. Banana Republic’s focus is on quality, work-oriented clothing at a higher price point than Gap. San Francisco-based retailer Gap, which also owns Old Navy, has never launched the brand in the UK before although it is widely available in the US and other parts of the world. H&M, the second-biggest fashion retailer in Europe after Zara-owner Inditex, also chose yesterday to reveal it was to launch a more upmarket store called COS.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.