BBC Sets Aside £350m For Internet Growth
The BBC has put aside over $680 million to fund web projects such as online communities that revolve around certain shows. Some of the focus will go to popular shows with existing fan bases such as TopGear. The Guardian reports:
Under the strategy, existing websites such as BBC Good Food are being made more interactive and more “community-based”, according to the BBC.
Other popular BBC brands, including Top Gear, will expand their websites, using new technology to give fans more space to talk to each other.