Belkin at CES

Belkin at CES
Design & Architecture
Henry Lambert
  • 19 january 2007

It may be all over for another year, but CES has produced some interesting brand experiences. One of the best has been Belkin, the brand best known for its wireless routers and iPod accessories.

Notcot has posted some fantastic images of the Belkin experiences and the level of detail that they went to with their stand.

“If i had to pick one standout booth, they are it. This one was fit to be at the Salone even… gorgeous concept and execution… from the bird/tree black and white motifs for wallpaper, to all the leaf silhouettes for the labels/stickers/etc. and notice the style of their minimalist furniture. If anyone had a great feel for design trends now, this was it. They even had a seriously tastefully pimped out convertible silver mini, and a tool themed display for the ipod accessories. Room by room, even while packed with hundreds, this was the booth i felt most at home at. They even had various “lifestyles” being demonstrated by the man and women in the window… Below is my little tour of the belkin booth.”

+Brand Experience
+fashion / apparel

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