Bloggers Fail To Buzz Davos

Bloggers Fail To Buzz Davos
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This year, the World Economic Forum in Switzerland shipped in a number of uber-bloggers to help promote its cause and create discussion on the blogosphere. The strategy failed though. They brought in bloggers like Jeff Jarvis, Ariana Huffington and John Battelle to write about what they found and, by the look of the Technorati stats, no-one really cared. No buzz, no memes, pin drop.

Piers Fawkes, PSFK
  • 26 january 2007

This year, the World Economic Forum in Switzerland shipped in a number of uber-bloggers to help promote its cause and create discussion on the blogosphere. The strategy failed though. They brought in bloggers like Jeff Jarvis, Ariana Huffington and John Battelle to write about what they found and, by the look of the Technorati stats, no-one really cared. No buzz, no memes, pin drop.

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