Brand Experience: Red Bull Illume

Brand Experience: Red Bull Illume
Piers Fawkes, PSFK
  • 31 january 2007

On January 25 2007, Aspen/Snowmass hosted the official unveiling of Red Bull Illume Photo Exhibit displaying “the most dramatic compilation” of actin and adventure sports imagery. Fullaluv created 25 massive mirrored and metallic cubes to serve as the displays for the imagery. During the day, visitors can only see the the mirrored cubes but at night, the cubes illuminate.

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