Buzz agency Edelman have crowned a year of mistakes by asking for the laptops back that they sent out to bloggers on behalf of their client Microsoft. Bloggers have been left resentful after they were sent ‘Ferrari laptops' to promote Microsoft's Windows Vista and AMD's Turion only to be asked for them back. When they were received many of the bloggers disclosed that they had received the laptops in the spirit of transparency that has been developing in the blogosphere to fight ‘pay-per-post' blogging. The bloggers involved include Brandon LeBlanc, Scott Beale, Barb Bowman, Mauricio Freitas, Mitch Denny, and Zen.Heavengames.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)