Buzz

Buzz
Advertising
Henry Lambert
  • 31 january 2007

The Guardian have a really interesting article about the ethics and success of various word of mouth campaigns. This is all in the context that a report by Deutsche Bank in 2004 found that ‘just 18% of television campaigns in the US actually generated a positive return on investment. In the long term this figure rose, but only to 45%, suggesting that most TV advertising is little more than a fun way for a company to waste its money.’

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