Death Of The Pageview

Death Of The Pageview
Piers Fawkes, PSFK
  • 15 january 2007

An article by media commentator Jeff Jarvis in the Guardian describes how the standard unit to measure online advertising – the pageview – is being called into question as new software programs decrease the need for users to browse from page to page as these programs increase interactivity and content publishing on single pages.

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