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Fast Fashion Vs. Green Clothes

Fast Fashion Vs. Green Clothes
Design & Architecture

While we all seem to be enthralled by the prices, the style and speed of rotation at fashion stores like TopShop, Zara & Uniqlo, some of us do leave the premises and wonder how do they do it so cheaply.

Piers Fawkes, PSFK
  • 25 january 2007

While we all seem to be enthralled by the prices, the style and speed of rotation at fashion stores like TopShop, Zara & Uniqlo, some of us do leave the premises and wonder how do they do it so cheaply.

When you ask yourself how Uniqlo can sell fashionable denim for $39 a pair (including tailoring) you start to wonder how many small children in Asia did it take to make just one purchase.

The International Herald Tribune looks at this issue in an article entitled ‘Fast clothes’ versus ‘green clothes’ — a face-off with environmental impact’. The author Elisabeth Rosenthal says:

Part of the problem is that neither manufacturers nor customers understand much about how the clothing industry degrades the environment. Significant environmental impact occurs from the harvesting of cotton or the manufacturing of synthetic fibers; the production, packaging and transportation of the clothes; clothes washing; and drying by the consumer, and disposal.

In their efforts to “buy green,” customers tend to focus on packaging and chemicals, issues that do not factor in with clothing. Likewise, they purchase “natural” fibers like cotton, believing they are good for the environment. But that is not always the case…

The article also suggests that Brit retailer Marks & Spencer is thinking about whether its customers will be willing to change their buying habits, to pay more for less fashionable but “sustainable” garments. Maybe a little education will come in handy.

IHT

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