Goyard’s Success Without Advertising

Goyard’s Success Without Advertising
Advertising

Reveries reports on the success of French boutique fashion brand Goyard that spends exactly zero on advertising and employs no well-known designers. Nevertheless, sales at its Paris boutique last year soared 90 percent, to $4.81 million.

Piers Fawkes, PSFK
  • 2 january 2007

Reveries reports on the success of French boutique fashion brand Goyard that spends exactly zero on advertising and employs no well-known designers. Nevertheless, sales at its Paris boutique last year soared 90 percent, to $4.81 million. Reveries says:

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