‘Greenwash’ is a pejorative term that some environmentalists and critics use to describe the activity of brands and corporations that portray a positive public image of putatively environmentally unsound practices....

‘Greenwash’ is a pejorative term that some environmentalists and critics use to describe the activity of brands and corporations that portray a positive public image of putatively environmentally unsound practices. Greenwashing can take many guises ranging from lies of ommission to misleading labelling systems; from empty mission statements and voluntary codes of conduct to sustainability reports that offer only partial disclosure and transparency right through to the arbitrary sponsorship of good causes and events.

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