Greenwashing

Greenwashing
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‘Greenwash’ is a pejorative term that some environmentalists and critics use to describe the activity of brands and corporations that portray a positive public image of putatively environmentally unsound practices....

Clownfish
  • 22 january 2007

‘Greenwash’ is a pejorative term that some
environmentalists and critics use to describe the activity of brands and
corporations that portray a positive public image of putatively environmentally
unsound practices. Greenwashing can take many guises ranging from lies of
ommission to misleading labelling systems; from empty mission statements and
voluntary codes of conduct to sustainability reports that offer only partial
disclosure and transparency right through to the arbitrary sponsorship of good
causes and events.

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