Hints At Magazine Advertising’s Future

Hints At Magazine Advertising’s Future
Piers Fawkes, PSFK
  • 22 january 2007

In his column for Campaign Magazine, Russell Davies praises arts-fashion magazine Blag for both its absence of advertising but also its approach for working with brands. The editors at Blag try to avoid classic advertising and would rather ‘weave’ a brand into the magazine to improve the reader (and brand) experience.

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