In Brief

The latest issue of Theme Magazine is out and they've done us all a favor by publishing some of the great content online. There's not much out there that touches what Theme is doing and even when they touch subjects that we seem to hear about every day - such as streetwear - they always bring a new and fresh angle to it.

The latest issue of Theme Magazine is out and they’ve done us all a favor by publishing some of the great content online. There’s not much out there that touches what Theme is doing and even when they touch subjects that we seem to hear about every day – such as streetwear – they always bring a new and fresh angle to it. In an article called the X-Pollination of Streetwear, they take a look at the streetwear movement, from its roots to its cultural impact today.

Fiercely independent, the streetwear industry has managed to bubble and explode outside the reach of corporate dollars. Urban fashion chain stores, like Up Against the Wall and Dr. Jay’s, are slowly phasing out corporate hip-hop brands like Rocawear and buying more streetwear-inspired brands like LRG. Small, independent brands that rely on limited boutique distribution are driving a widespread cultural shift.

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