Due to be announced this week, Swedish retailer Hennes Mauritz are planning to take on the upmarket high-street stores with the launch of their new...

Due to be announced this week, Swedish retailer Hennes & Mauritz are planning to take on the upmarket high-street stores with the launch of their new chain, provisionally called Cos.

Increasing competition from supermarket clothing ranges and trend-right fast-fashion offerings from value retailers such as Primark has led to flat sales for H&M, and the company have decided to follow in the footsteps of their rival Zara who have seen positive results from their upmarket brand, Massimo Dutti. 

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in