How Apple kept the iPhone Secret

How Apple kept the iPhone Secret
Industrial Brand
  • 11 january 2007

Now that everyone’s suspicions have been confirmed, just how exactly did Apple keep the iPhone so mysterious for so long?

Apple, legendary for the ferocity with which it safeguards new product announcements, had extraordinary challenges in keeping the iPhone under wraps for 30 months. Besides involving Cingular, Google and Yahoo, not to mention the unnamed Asian manufacturer, the project touched nearly every department within Apple itself, Jobs said, more so than in any previous Apple creation.

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