PSFK co-founder creates what we reckon is the T-Shirt the most expensive T Shirt ever made in the world.

So, we gave PSFK co-founder Simon King a bell on Friday to try to give him a nudge to write a little more often on fashion.psfk. “Sorry, mate,” Simon replied. “I've been busy with this new shipment for Harrods.” We know some of you think that Simon King – the S & K of PSFK – doesn't exist, but actually he just got busy with his real job as PSFK took off. Under his label LondonDenim, he sells jeans to the Japanese and customized luxe-wear to Harrods shoppers.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in