PSFK co-founder creates what we reckon is the T-Shirt the most expensive T Shirt ever made in the world.

So, we gave PSFK co-founder Simon King a bell on Friday to try to give him a nudge to write a little more often on fashion.psfk. “Sorry, mate,” Simon replied. “I've been busy with this new shipment for Harrods.” We know some of you think that Simon King – the S & K of PSFK – doesn't exist, but actually he just got busy with his real job as PSFK took off. Under his label LondonDenim, he sells jeans to the Japanese and customized luxe-wear to Harrods shoppers.

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