One of the holy grails of marketing is persuading influencers or mavens or whatever you wish to call them that your brand or product is good/cool/useful. Marketing Profs have put up a really good article called Five Ways to Develop a Dialogue with Key Influencers.
“When you want to buy a new BBQ, whom do you ask? If you want to know which smartphone to buy, what blog do you read? And if you’re looking for a school in which to enroll your child, whose advice do you seek?
“Those people you’re calling, emailing, or reading—they’re special… the alpha crowd: They are influencers”