We’ve never been the biggest fans of Innocent’s TV advertising. After all they seem like a pretty fun brand who are into small and funky things like the captions on their bottles, so their TV has always felt a little bit impersonal.

However, this new ad seems to get round that problem. Maybe it’s because Dan, the star of the ads (wearing the pink t-shirt) is a blogger and writes the Innocent blog or maybe it’s the stop motion style of the film. Here’s the ad so you can make your own mind up:

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