We’ve just got back from a fantastic presentation from planning legend and new business guru Jon Steel. The UK’s APG were good enough to ask Jon to talk us through his philosophy when it came to presenting and new business and he didn’t disappoint.

Jon talked about the dangers of professionalism when working in a creative agency. By which he meant doing what is expected and what appears professional isn’t necessarily the most creative thing to do – after all when was the last time you had a great idea in the office? The example he gave was when working on the Porsche pitch he and the media director took the afternoon off to watch baseball and drink beer. On the way back from the game and in no fit shape to ‘work’ the media director had the breakthrough idea that won the pitch.

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