Mobile Marketing

Mobile Marketing
Advertising
Piers Fawkes, PSFK
  • 22 january 2007

There’s a pretty lengthy article in the NY Times about mobile marketing – the opportunities and the challenges. Much of this has been said before but there was one idea that stood out where brands supported mobile users who consumers mobile content: Mobile content can be pretty expensive and brands could offer some sort of branded utility to users to offset costs.

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