There's a pretty lengthy article in the NY Times about mobile marketing – the opportunities and the challenges. Much of this has been said before but there was one idea that stood out where brands supported mobile users who consumers mobile content: Mobile content can be pretty expensive and brands could offer some sort of branded utility to users to offset costs.

Madison Avenue Calling – New York Times

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in