New Diesel Ads make Global Warming Cool

New Diesel Ads make Global Warming Cool
Innovation

The new Diesel ad campaign has swapped the obvious sexual connotations of previous seasons to focus on something more serious: the effects of global warming....

Amanda Gore (PSFK London)
  • 15 january 2007

The new Diesel ad campaign has swapped the obvious sexual connotations of previous seasons to focus on something more serious: the effects of global warming.

Shot once again by Terry Richardson, the images are unsurprisingly highly stylised and glamorous, but in an unusual twist the emphasis in the pictures is clearly placed on the location rather than the products. Scenes show life in a world that has been completely altered by global warming, with rising sea levels and increased temperatures. Obvious landmarks including the New York skyline, Mount Rushmore and the City of London are shown almost completely submerged in water, whilst the Great Wall of China is buried in sand, the pigeons of St Marks Square in Venice have been replaced by parrots, and palm trees and lizards surround the Eiffel Tower.

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