Nike are brilliant at the detail of brand. They don't just make sports shoes and apparel, they create the story and myth around their products.

The latest example of this is the Nike Air Book. A history and guide to the Nike Air concept, the book details the Air models one by one providing detailed images on the design of the shoes and their air cushions. It even comes with the legendary Nike Air Max 95 air cushion.

What more could the sneaker fan who has everything want. OK the book might be in Japanese but I still want one.

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