Here's an out-take from an email we sent a friend the other day:

* Widgets * Branded Utilities – which are widgets that are useful. * The death of page count – as interaction on sites rises though widgets and ajax * Brands still getting blogging wrong by trying to fake it – see anything Edelman has done * Direct response becomes 100% google :) – seriously watch google go into the magazine and radio sales space * Leveraging social networks – brands making platforms to help people come together on and offline * Transparency – brands not faking their customer reviews * Death of control, the rise of inspiration – you can't control someone's interaction with your brand but you can definitely inspire them

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in