Online Marketing Trends

Online Marketing Trends
Advertising
Piers Fawkes, PSFK
  • 9 january 2007

Here’s an out-take from an email we sent a friend the other day:

* Widgets
* Branded Utilities – which are widgets that are useful.
* The death of page count – as interaction on sites rises though widgets and ajax
* Brands still getting blogging wrong by trying to fake it – see anything Edelman has done
* Direct response becomes 100% google :) – seriously watch google go into the magazine and radio sales space
* Leveraging social networks – brands making platforms to help people come together on and offline
* Transparency – brands not faking their customer reviews
* Death of control, the rise of inspiration – you can’t control someone’s interaction with your brand but you can definitely inspire them

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