Here’s an out-take from an email we sent a friend the other day:

* Widgets * Branded Utilities – which are widgets that are useful. * The death of page count – as interaction on sites rises though widgets and ajax * Brands still getting blogging wrong by trying to fake it – see anything Edelman has done * Direct response becomes 100% google :) – seriously watch google go into the magazine and radio sales space * Leveraging social networks – brands making platforms to help people come together on and offline * Transparency – brands not faking their customer reviews * Death of control, the rise of inspiration – you can’t control someone’s interaction with your brand but you can definitely inspire them

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