200701191511Earlier in the week we talked about how the use of blogs by a number of newspapers has fueled online readership. Another aspect of emerging technology the papers are playing with is RSS - a kind of data stream that webusers can use to read sites and blogs 'off-site' in places like MyYahoo and RSS Aggregators.

Earlier in the week we talked about how the use of blogs by a number of newspapers has fueled online readership. Another aspect of emerging technology the papers are playing with is RSS – a kind of data stream that web users can use to read sites and blogs ‘off-site' in places like MyYahoo and RSS Aggregators (you can find PSFK's RSS feed here).

One of the current theories floating around is that, en-masse, people won't adapt to RSS technology in its current form because it's not easy or intuitive to use. The LA Times has rolled out a beta that puts RSS to work behind the scenes and lets users have their own web-version of the paper with headlines added from their favorite external sites. Users of MyLATimes can select headlines from sites the editor picks or even add their own feeds of their favorite sites. PSFK emailed Jason Oberfest at the LA Times to explain what they were up to

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