Product Design : Açai

Product Design : Açai
Piers Fawkes, PSFK
  • 29 january 2007

One of the biggest challenges to big brands think they face today is trying to find the next big fragrance or flavor. Here’s something for all of you product managers to swill around: açai. It’s contained in a new drink Bossa Nova which is filled with with açai – a small, dark purple rainforest berry that grows on palm trees on the flood-plains of the Amazon basin. Hoilds the title as the world’s highest antioxidant fruit.

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