Business Week have an indepth look at the workings of Fahrenheit 212 – a NYC agency that develops innovative products without pandering to the baggage of their clients’ business. They say:

The group typically takes five months to complete a project. The first month is an immersion process, when a Fahrenheit business director and the group’s analyst pore over sales numbers, market conditions, existing consumer research, and learn about the client’s businesses and assets. Over the next two months, the creative team, composed of Zibara, Oliver, and Payne, develops the ideas, then hires outside designers and engineers to assess feasibility and build prototypes. After presenting the ideas to the client, the firm does formal market research and focus-group testing.

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