Red Coat, Black Coat: They’ll Get Your Data Whether You Like It Or Not

Red Coat, Black Coat: They’ll Get Your Data Whether You Like It Or Not

There's a lengthy article in the NY Times that looks highlights many of the ways marketers gather data about you without your knowledge.

Piers Fawkes, PSFK
  • 23 january 2007

There’s a lengthy article in the NY Times that looks highlights many of the ways marketers gather data about you without your knowledge. Some you might know, others may surprise you:

When you seek a loan, the credit bureaus notice and they put you on a “trigger list.” The information that you are a ripe prospect is then sold to other lenders in as little time as 24 hours. Suddenly, other lenders are calling.

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