Already a standard in Japan and South Korea, RFID technology is about to revolutionize the way American consumers shop.

Last week, the U.S. Patent Office issued a patent to Scanbuy for a “System and method for decoding and analyzing barcodes using a mobile device”. The software works on any handheld device with a camera and internet connection and uses the camera to read the barcode, then connects the device’s web browser to the corresponding web site. What this enables, which we think is very significant – is the connection of physical objects to the internet – a Physical World Hyperlink.

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