For most part, RSS technology is relatively unknown and unused by the average internet user. However, experts predict that 2007 will be the year that Really Simple Sydication is adopted by the mainstream.

Offertrax, a new RSS service is banking on this integration and is currently developing a system specifically designed for online retailers to track potential customers and increase sales.

According to Offertrax, less than 3% of site visits convert to a sale. By letting merchants use RSS to distribute updates on products, Offertrax aims to bring visitors back for future conversions. How it works? The web-based application creates RSS feeds for entire online catalogues. Retailers just add a ‘track this’ button to each product page.

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