Henry Lambert
  • 30 january 2007

Copywriter, Scamp recently posted an article on his blog about whether ads should be happy or not. His favourite ads have all been fairly dark.

A guy called David Bonney replied with an article that he’d written for Admap all about what he had coined Sad-vertising. He argues that sad stories often provide the most emotion. His article starts with this incredibly powerful script:

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