Sneaker Culture In Business Week

Sneaker Culture In Business Week
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BusinessWeek tries to catch up with sneaker culture just as some of us wonder what's next. It's a good review about what's been happening over the last few years...

Piers Fawkes, PSFK
  • 15 january 2007

BusinessWeek tries to catch up with sneaker culture just as some of us wonder what’s next. It’s a good review about what’s been happening over the last few years:

Adidas released 30 NBA Superstar shoes — one for each team in the NBA — in December. Shoes flew off the shelves. In February the company will offer several player-specific shoes, like a Tim Duncan pair that incorporates his tattoos into the design and will only be available at the NBA All-Star weekend in Las Vegas.

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