BusinessWeek tries to catch up with sneaker culture just as some of us wonder what's next. It's a good review about what's been happening over the last few years...

BusinessWeek tries to catch up with sneaker culture just as some of us wonder what's next. It's a good review about what's been happening over the last few years:

Adidas released 30 NBA Superstar shoes — one for each team in the NBA — in December. Shoes flew off the shelves. In February the company will offer several player-specific shoes, like a Tim Duncan pair that incorporates his tattoos into the design and will only be available at the NBA All-Star weekend in Las Vegas.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in