Starbucks Responds To Oxfam YouTube Video With Their Own

Starbucks Responds To Oxfam YouTube Video With Their Own
Piers Fawkes, PSFK
  • 1 january 2007


Here’s Oxfam’s video, then the response from Starbucks.

Commenting on it, Business Week’s Stephen Baker says:

If Starbucks wants to use video, it should be at least a wee bit compelling. And it would gain credibility by presenting the opposing side. How about letting Dub Hay debate some of the protesters?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.