Streetwear brand Orchard Street have launched with a new site that sells their clothing. When the clock strikes midnight, the site’s selection changes to offer a more nocturnal black and white range. Slam X Hype says:

Regardless of where you reside, once the clock strikes 12, a different “Phantom” version of the site appears, offering “black and white” versions of many pieces from the current collection in addition to exclusive products available only during the hours of 12 am-4 am. The new format is meant to connect with decidedly nocturnal consumers alike.

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