Ten Trends for 2007

Ten Trends for 2007
Advertising
Henry Lambert
  • 5 january 2007


JWT, the largest advertising agency in the US and fourth largest in the world, has announced its very own top ten trends for 2007. Here they are:

1. THE PRICE IS RIGHTEOUS: Despite the bad press generated by the indiscretions of religious leaders such as evangelical minister Ted Haggard and myriad Catholic priests, expect the business of religion to boom in 2007. For corporations, churches will become just one more distribution channel, with worshippers serving as word-of-mouth promoters for everything from approved books and movies, such as the holiday season’s The Nativity Story, to almost any goods and services. Just take a look at Mach 4 Baptist Church in Lemon Grove, Washington, which counts Hewlett-Packard, Burger King and Gillette among its sponsors.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.