Ten Trends for 2007
JWT, the largest advertising agency in the US and fourth largest in the world, has announced its very own top ten trends for 2007. Here they are:
1. THE PRICE IS RIGHTEOUS: Despite the bad press generated by the indiscretions of religious leaders such as evangelical minister Ted Haggard and myriad Catholic priests, expect the business of religion to boom in 2007. For corporations, churches will become just one more distribution channel, with worshippers serving as word-of-mouth promoters for everything from approved books and movies, such as the holiday season’s The Nativity Story, to almost any goods and services. Just take a look at Mach 4 Baptist Church in Lemon Grove, Washington, which counts Hewlett-Packard, Burger King and Gillette among its sponsors.