The History of Planning in Triangles

The History of Planning in Triangles
Piers Fawkes, PSFK
  • 29 january 2007

John Grant takes us through the history of Planning using a series of triangles to explain evolving theories. On the final theory, he says:

The piece which I think is most often missed in unsubtle marketing thinking – the place where the brand sits – is a third space; not message, not audience, but intention (why are they telling me this?)

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