The Fear Of Buying Technology

The Fear Of Buying Technology
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Too often we think the product we are going to buy will be outdated by better versions in a matter of months and this thinking is stifling purchases, especially amongst older customers.

Piers Fawkes, PSFK
  • 2 january 2007

The NY Times has an interesting article about the fear of buying technology: too often we think the product we are going to buy will be outdated by better versions in a matter of months and this thinking is stifling purchases, especially amongst older customers.

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