Too often we think the product we are going to buy will be outdated by better versions in a matter of months and this thinking is stifling purchases, especially amongst older customers.

The NY Times has an interesting article about the fear of buying technology: too often we think the product we are going to buy will be outdated by better versions in a matter of months and this thinking is stifling purchases, especially amongst older customers.

“There is a fundamental shift that is taking place,” says Samir Bhavnani, research director at Current Analysis, a market research firm. “People thought a product would last 10 years. They keep it three years. They upgrade their cellphone every year.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in