Too often we think the product we are going to buy will be outdated by better versions in a matter of months and this thinking is stifling purchases, especially amongst older customers.

The NY Times has an interesting article about the fear of buying technology: too often we think the product we are going to buy will be outdated by better versions in a matter of months and this thinking is stifling purchases, especially amongst older customers.

“There is a fundamental shift that is taking place,” says Samir Bhavnani, research director at Current Analysis, a market research firm. “People thought a product would last 10 years. They keep it three years. They upgrade their cellphone every year.”

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