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The Return Of The Yuppie?

The Return Of The Yuppie?
Innovation

An article in Style.com says that while the thought of being a yuppie once made people shudder, many thirtysomethings may have become yuppies without even realizing it.

Piers Fawkes, PSFK
  • 3 january 2007

An article in Style.com says that while the thought of being a yuppie once made people shudder, many thirtysomethings may have become yuppies without even realizing it. The author says:

A used copy of The Yuppie Handbook recently fell into my hands. The book was published in 1984 as a jokey piece of social anthropology, and it made a slew of observations about this new American species. The yuppie’s bizarre lifestyle preferences were intended to elicit populist guffaws. Here are some of the things, according to The Yuppie Handbook, that the budding yupster could not live without: gourmet coffee, a Burberry trench coat, expensive running shoes, a Cuisinart, a renovated kitchen with a double sink, smoked mozzarella from Dean & DeLuca, a housekeeper, a mortgage, a Coach bag, a Gucci briefcase, and a Rolex. Oh, har har har, that crazy yup!

The yuppie could be found working off stress with a shiatsu massage and a facial, learning as much as possible about fine wine, traveling around the world on vacation, exercising at a fancy health club, listening to Bessie Smith and Bob Marley and the Police on a tiny device attached to headphones, drinking bottled spring water, freshening up in a five-star-hotel-quality bathroom, typing away at a computer while sitting in an ergonomic chair, racking up gobs of debt on his credit card, and—the clincher—eating tuna sashimi for lunch! The mere mention of tuna sashimi for lunch was apparently seen as the height of hilarity back in 1984. “A yuppie most nearly approaches sainthood,” the book noted, “when he or she is able to accomplish more things in a single day than is humanly possible.” (This was long before BlackBerries.)

All of which means that the archetypal yuppie of the eighties sounds precisely like, um, everyone you know. Trust me: There is not a single sentence in The Yuppie Handbook that could make you chuckle. By now, the entire manuscript comes across as nothing more than a rote annotation of urbane American life.

Style.com

+Fashion
+fashion / apparel
+financial services
+fitness / sport
+Luxury
+retail
+technology
+Work & Business
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